Office of Marketing and Communications
The University of South Alabama Office of Marketing and Communications leads the planning,
creation and implementation of the University’s marketing, publications, and media
and public relations initiatives, and is responsible for USA’s brand management goals,
policies and processes. The office reports directly to the Office of the President
and supports both academic and healthcare divisions through messaging, event planning
and print, digital and broadcast media relations. The office communicates the University’s
identity to prospective and current students, alumni, parents, donors, supporters,
and the public.
The office develops marketing and communications strategies and plans; oversees branding,
marketing and visual identity policies, and oversees the efforts of internal and external
individuals and organizations that communicate the university’s message and identity,
including all academic, non-academic and administrative units.
Office staff are available to collaborate with campus offices and departments to develop
and implement marketing and communications initiatives. Our team provides direction,
expertise and services that create and sustain a comprehensive and coordinated communications
and marketing program for the University, and help all units of the University achieve
their goals and objectives.
To request assistance with a project, please contact us at marcomm@uupt.net.
The work of the Office of Marketing and Communications includes:
- Consultation on, and implementation of, media events and press releases, external marketing plans, communications and public relations initiatives.
- Creation of brand standards.
- Creation and oversight of external University advertising
- Creation of print projects and publications for administrative and academic departments.
- Media Relations events, press releases, crisis communications, and media inquiries.
- Editing, writing, proofreading, photography and graphic design services.